Digital Marketing
Explore New Business Opportunities and Transform your Business with our cutting edge Digital Marketing Solutions
Welcome to a brave new digital world where organizations can look to tap huge opportunities while at the same time experience challenges from fresh upstarts. Irrespective of whether you are a large corporate player or a start-up looking to make its mark in the industry, it is critical to be on the top of your digital game. Our extensive array of digital solutions are tailored to achieve your business goals and generate meaningful results.
Search - Get Discovered, Ace Organic Rankings
Search engine optimization (SEO) has been since decades one of the most trusted ways to gain traffic without paying explicit advertising costs. A well thought out SEO plan goes a long way in making your website discoverable and builds credibility for the brand. With proper planning and effort, you can rank in SERPs for keywords that make sense for your business. Over the years SEO has evolved as search engines have changed the way they rank web pages. Today it’s a highly competitive field that has several distinct elements like Local SEO and E-commerce focused SEO to name a few. Some of our key SEO Services include
Website Audit and Health Check-up
It is critical to often review a website comprehensively from SEO viewpoint and understand existing challenges related to indexations, content structure and crawlability to name a few. In addition, detailed link analysis is also advised for existing websites.
Keyword Research
As a part of devising an overall SEO strategy its imperative to perform a detailed keyword research for identifying keywords that make sense for your business and identifying potential opportunities in gaining additional traffic. We use a plethora of most advanced tools to build a mix of keywords that can be worked upon to give best results for your website.
Local SEO
One of the areas, where we are exceptionally good, is local SEO. Local SEO strategy is mandated for businesses that have a physical business presence or have specific regions where they wish to reinforce their digital presence. We can help you rank your business in local searches in major search engines and mapping applications. Our SEO experts can help you optimize your Google Local Business profiles and help you showcase your physical business in Google Snack Pack for relevant searches.
SEO Consultancy Services
We offer customized consultancy services for our customers depending on your exact requirements. From devising a grand strategy to handling specific issues ranging from recovering from a Search Engine Penalty to increasing the visibility of products present on your e-commerce stores.
Paid – Get the Best ROI for your Digital AD Budgets
When it comes to delivering the quickest results there is hardly anything that can hold a candle to Paid Ads. Irrespective of whether you running a campaign on Google Adwords or Facebook, paid campaigns can lead to quick results and achieve both branding and revenue objectives based on your requirements. We offer specialized Paid services across different platforms
Google Ads
From running large scale Google Ad campaigns with micro-targeting to running Shopping Ads; we are adept at exploiting the awesome power of the Google Ad platform for your benefit.
Facebook, Instagram, and Social Ads
When it comes to running Ads on Social media, we utilize specific strategies that offer the best results depending on the platform you are targeting. From running dynamic product ads in Facebook to managing specialized B2B campaigns on LinkedIn, our team is adept at exercising the most advance Paid media features to further your business objectives.
Holistic Paid Campaigns across Distinct Channels
We are exceptionally good at running AD campaigns across distinct channels under a grand Digital strategy and deliver results. Some of the channels we cover include
- YouTube Ads
- Amazon Ads
- Bing Ads
- TikTok Ads
Social Media Marketing and Reputation Management
Managing your social presence today is a huge deal for businesses irrespective of whether you are present on Twitter, Facebook, or LinkedIn. Each platform has its own dynamics and it is ideal to have a distinct communication strategy for each channel. Add to it, new social platforms like Snapchat, Instagram, and short apps can have their unique challenges owing to a significantly younger audience profile. Our social media experts are experienced in helping brands navigate different social platforms, device unique creative and communication strategies and increase conversations around your brand.
We help clients manage their Twitter profile, manage conversations and reputation on Twitter. From creating engaging marketing messages within 280 characters to organically growing your follower base; we can do all this and much more.
Manage your Company Profile or Professional account with the help of our highly knowledgeable LinkedIn experts who are adept at navigating the intricacies of the world’s largest professional network.
Facebook, Instagram, and Snapchat
Give your Brand a distinct vibe, create rich imagery and generate new business using our specialized services. Connect with a young and energetic audience in a manner that they can relate to your brand. From FMCG brands to auto majors and tech giants, we can build customized social strategies that can work on relationship networks and media sharing platforms.
Content Marketing – Keep your Audience Engaged and Generate Leads
The digital media engine requires a holistic content strategy to power your outreach efforts and keep your audience engaged. Our content marketing services are tailored to create relatable content according to your audience. We can help you identify your customer personas and create content that enriches their specific customer journeys. Some of the work we can do here include
- Creating a Content Publishing Calendar
- Building Persona specific content
- Create a varied array of content like case studies, whitepapers, product reviews, infographics, etc.
- Utilize content assets for lead generation
Email Marketing and Automation
Email marketing remains one the most cost-effective of reaching out to both new and old users. Over the years email marketing has become very sophisticated and when combined with marketing automation can deliver astounding results.
Marketing Automation and Drip Campaigns
We can create specialized marketing automation campaigns that can lead your users through an engaging journey, depending on their response to your email messages and other contacts across different digital touchpoints. Combined with remarketing and analytics we can quickly gain valuable insights about consumer journeys and gauge their interest levels in your offerings.
Email Design and Newsletter Blasts
We are very good at creating elegant newsletters and emails and managing their delivery in a manner that increases open rates.
Email and List Management
Everything from contact list cleaning to reducing hard bounces and segregation is handled by our team with attention to minute details.
Video Creation and Marketing
In recent years, the rate of video consumption has gone up drastically. In fact, a large part of internet traffic today consists of videos. Powered by platforms such as YouTube and TikTok, video today have become one of the most popular modes of information dissemination for companies. Video-based infographics and video ads are exceptionally good for lead generation. Further videos have a deep impact in influencing purchase decisions. Over the years we have developed an enviable proficiency in video creation and marketing and can cater to clients across different industries. Some of the areas we specialize in include
- Video Animation and Character designs
- Video Ads and Infographics
- Webcasting and Live streaming services
- Educational videos and walkthroughs
Our Approach and Work
While working with our clients we make an effort to understand the broader business goals of a campaign and ideate towards developing a successful digital strategy. Further, we make it a point to always keep our clients in the loop through regular reports, detailed campaign results, and analytic dashboards.
Over the years we have built up a rich repertoire of digital marketing work including campaigns for marquee brands across Paid, Social and other channels. We have consistently managed to deliver ROI for our digital projects and can boast of a venerable client list that repose faith in our digital marketing services.
